While critics say that email marketing is dead, that just isn’t true. In fact, research shows that marketers get a return of $36 for every $1 spent on email marketing. But it has to be done right.

So, how can you ensure your email marketing efforts are effective? Start by following some simple email marketing dos and don’ts:

• Don’t send tons of generic messages to your whole database
• Do leverage segmentation to create personalized emails
• Don’t be afraid to flex your creative muscles
• Do take the time to plan a campaign calendar ahead of time
• Don’t forget to regularly review performance

It’s also a good idea to brush up on your knowledge of which metrics are most important as well as relevant regulations around the world. For a more detailed look at how to step up your email marketing efforts, download our guide, “The basics of hotel email marketing.”

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