Getting guests to visit your website is probably a piece of cake. But getting them to complete a booking is another story. Research actually shows that hotels lose more than $2 billion in revenue due to cart abandonment.
So, what can you do about it? There are plenty of ways you can recover abandoned revenue, including:
- Launching OTA win-back campaigns
- Using exit pop-ups on your website
- Developing nurture campaigns
- Running special offers incentivizing guests to book direct
For more tips, take a look at our guide on how to recoup abandoned booking revenue.
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