10 Most Read Blog Articles of 2019

At Revinate, we love creating the kind of content that’s helpful for hoteliers. If we’re doing our jobs, we’re making your jobs easier. On our blog, we’ve covered everything from the new CCPA and the fall of Thomas Cook to best practices for Black Friday email campaigns and how to make the most of in-stay surveys. Here are the 10 most read blog articles of 2019.

1. Heads Explode as Marriott Adds Private Homes to its Inventory
When Marriott opened its inventory to include private homes, it sent shockwaves through the industry. We walk through the implications for the hospitality industry. 

2. Give It To Me Straight, Booking.com!
When a site like Booking.com changes the way it deals with feedback, it can be confusing. When the site went from using an algorithm that combined six different scores to directly asking guests for an overall score, we broke down the changes and what they meant for hoteliers.

3. Why the Collapse of Thomas Cook Should Be a Warning for Hoteliers
Thomas Cook was a titan in the industry. And when they collapsed, seemingly overnight, it sent shockwaves that are still being felt today. We broke down what the collapse would mean for hoteliers and what they should be thinking about going forward.

4. 4 Quick Tips For Better In-Stay Surveys
One of Revinate’s biggest new offerings this year, the in-stay survey is a powerful way for hoteliers to uncover any service issues and make a service recovery with the guest before it’s too late. In this article, we break down the four most important rules for making those in-stay surveys effective. 

5. How Can Smaller Hotels Compete With the Big Guys?
Being an independent hotel or smaller brand can be tough when it comes to online bookings. It can feel like a David and Goliath situation. But, with some smart planning, smaller hotels can make an outsized splash.

6. The Hidden Cost of OTAs
OTAs are a contentious topic with hoteliers. On the one hand, they drive business to the hotel, on the other, they keep a sizeable percentage for themselves. But there’s an often-overlooked issue with OTAs that hoteliers should be aware of because that hidden cost can add up.

7. 5 Tips for a Better Guest Experience: Pre-arrival
Making the right first impression and setting the right mood for your guests’ stay is crucial. In this piece, we take a look at how hoteliers can do just that through the pre-arrival email. 

8. ADA Compliance for Hotel Email Marketing
Just as you want everyone to be able to access your hotel building, regardless of ability, you also want everyone to have an equal opportunity to take advantage of the many offers you send out via email throughout the year. But it can be tricky to understand how to approach email accessibility. As always, we’re here to help.

9. Get Ahead This Year With Our 2019 Email Marketing Planner
Planning out your email marketing calendar is important. If you haven’t already checked out our guide on the subject, that should be your first stop. Once you’ve read it, you can use this planner to map out your ideas.

10. How to Succeed in the Changing World of Metasearch
If there’s one thing we learned in 2019, it’s that the world of metasearch will continue to evolve and likely won’t lessen in importance. What does that mean? You need to be on top of your metasearch strategy, and this post is the perfect place to start.