Valentine’s (or for some: Galentine’s) is the one time of the year where hotels can offer the sweetest offers to their guests. Check out these campaigns to get you inspired for Valentine’s Day!
1. Blockade Runner Beach Resort
Subject: Last chance for Valentine’s Deals!
- Geolocation filter to target people living on the West Coast
- Direct online reservations
Open rate: 38.1%
Blockade Runner Beach Resorts delivered two options for guests to choose from to appeal to a larger audience. With Valentine’s Day fallings on a Monday this year, consider offering a lovely dinner, or for those who might want to celebrate early a great weekend offer, the 38.1% open rate is proof!
2. Kona Kai Resort
Subject: Kisses from Kona Kai!
- Local within 150 miles
- Interest in F&B
- Excluding emails with future stays
Open rate: 19.5%
Step up your game with the offers: Don’t only offer them with Valentine’s deals, but also make sure your guests feel the ambience! Their Escape to Romance package included Valentines-themed amenities to enhance the stay, which was a great example.
Don’t just rely on Valentine’s Day to drive your local traffic to your property, showcase the year-round romance! Create offers that include premium amenities to enhance your guest’s stay.
3. Hotel V Fizeaustraat
Subject: Want to be locked in Hotel V for 24 hours? Hurry and enter our Valentine’s Day giveaway!
Segment: .NL Domains (Local guests)
Open rate: 44.7%
A little contest is always fun! Easy requirements to enter the contest? Check! Exciting prize where the guests can really appreciate the property? Check! Exclusive offer for locals? Check! Hotel V Fizeaustraat gives us a great example for a campaign that features contests and games and results in an above-average open rate!.
4. The Royal Yacht
Subject: A romantic treat this Valentine’s…
- Past with no future stays
- Check out date is in the last 2 years
Open rate: 20.02%
Another great example of giving your guests options, especially if you can also sell the surroundings of your property. The Royal Yacht did a marvelous job of not only promoting the offers within the property but also highlighting the beauty of Jersey Island
Valentine’s Day can be challenging for even the most romantic at heart – make a compelling offer to guide your guests in the right direction. Each of these hotels was able to create these successful email marketing campaigns because they used Revinate Marketing’s segmentation and automation solution. To learn how you can generate the same results for your hotel, book a demo with our team!