Whether email plays a key role or a bit part in your marketing strategy, you’re most likely doing it all yourself; an all-time high of 90% of companies now carry out their own email marketing. That’s because email is a relatively cheap and very effective marketing medium – particularly in the hospitality sector. But getting it right isn’t easy. Effective email marketing requires planning, strategic analysis, creativity and the right tools.
So to help you navigate this complex journey, we’ve created this guide, combining Melt Content’s expertise in content marketing with Revinate’s powerful technology. We’ll cover the why, when and how of running a great email marketing campaign that uses content to generate sales, and how to use data to keep performing better.