Mother’s Day Email Campaigns | Email Marketing Tips

Most Memorable Mother’s Day Campaigns from Revinate Marketing Customers

It’s almost Mother’s Day, and there is no better way to spoil Mom than with a visit to her favorite hotel. Americans are estimated to spend $23.1 billion on Mother’s Day this year, according to the National Retail Federation. That’s a lot of rooms, massages, and brunch buffets. To give you a little inspiration as you build your own Mother’s Day email campaigns, we’re sharing some of our favorite Mother’s Day hotel email campaign examples from Revinate Marketing customers.


Our favorite Mother’s Day hotel email campaign examples

1. Hotel: Mondrian South Beach

Subject line: Treat Mom to Brunch on the Bay this Mother’s Day!

mondrian south beach hotel mother's day email campaign example

Why we love it: The Mondrian South Beach targeted on-property guests with their Mother’s Day brunch and spa special. Free gifts are always a winning idea, too.

2. Hotel: The Royal Yacht Hotel

Subject line: Make your Mother’s day …

the royal yacht hotel mother's day email campaign example

Why we love it: We love the play on words in the subject line. The Royal Yacht Hotel gave the recipient lots of options to make Mom’s day by gifting her with a relaxing spa treatment, special lunch, and more.

3. Hotel: Blockade Runner

Subject line: Oceanfront Gardens for Mothers Day

blockade runner mother's day hotel email campaign example

Why we love it: Not only did Blockade Runner do a great job of setting the scene with their subject line, they showcased their annual Mother’s Day Buffet with a clear CTA to make reservations. Our favorite part? They sent this email to past guests who have stayed with them during Mother’s Day weekend.

4. Hotel: Colony Palms Hotel

Subject line: Celebrate Mother’s Day at Colony Palms

colony palms hotel mother's day

Why we love it: We love their opening line: “Mother’s Day is all about spoiling that special woman in your life.” Then they list all the ways you can indulge Mom, including a spa visit, brunch, or even a gift certificate.

5. Hotel: The Charles Hotel

Subject line: Mother’s Day Special Offer at The Charles Hotel

hotel email campaign examples: the charles hotel mother's day email campaign

Why we love it: If exclusivity is what you’re after, The Charles Hotel is right on target. To celebrate this holiday, they offered their newly renovated rooms at a special rate just for Mother’s Day weekend.


6. Hotel: Mountain View Grand Resort & Spa

Subject line: Treat Mom on her special day!

hotel email campaign examples: mountain view grand hotel mother's day email campaign

Why we love it: Mountain View Grand targeted golf and fitness club members, the perfect segment given they are within driving distance of all these great Mother’s Day amenities.

7. Hotel: CIVANA Carefree

Subject line: Make Mother’s Day Unforgettable at CIVANA Carefree

hotel email campaign examples: civana carefree mother's day email campaign

Why we love it: CIVANA offered a full Mother’s Day package for their Celebration of Self promotion. This unique Mother’s Day gift is attention-grabbing and offers a new experience to share between mothers and daughters.

8. Hotel: The Geneva Inn

Subject line: Mother’s Day at The Geneva Inn

hotel email campaign examples: the geneva inn mother's day email campaign

Why we love it: The Geneva Inn really focused on the family aspect of Mother’s Day with a loving image of a mother and her child. The different-colored modules also help the messages stand out.


Revinate Marketing prepares you for Mother’s Day

If you’re interested in joining our Revinate family to create your own beautiful Mother’s Day email marketing campaigns like these, speak with a Revinator today.