Escape to the South!

Our thoughts:

What we love: Australia's Abbey Beach Resort knows that sending emails to an engaged audience will drive more revenue than sending emails to a cold database. So, when the marketing team was planning promotions for an upcoming long weekend, they focused on past guests with recent email engagement. The strategy paid off with a 25.2% open rate, a 3.6% click rate and a significant amount of revenue generated during a two week period.