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Inspiration

Cancellation campaign from voco Melbourne Central by IHG

voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign

Subject line: [Guest first name], we’re ready when you are!

Sent: 1 day after cancellation

Brand: voco Melbourne Central by IHG

Category: Inspiration

Hotel location: Melbourne, Australia (APAC)

Our thoughts:

When a guest cancels their stay at voco Melbourne Central by IHG, they don’t just disappear from the booking funnel. One day after cancellation, the guest automatically receives a targeted cancellation recovery email with an exclusive offer to rebook.

This automated campaign consistently drives high-value returns, converting at an impressive 38% — well above the regional average of just 5%. By turning lost bookings into revenue, voco Melbourne Central proves that even cancellations can be a growth opportunity.

Open rate: 55%
Click-through rate: 13%
Room nights booked: 1350+

More inspiration

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Inspiration How Kimpton Maa-Lai Bangkok turns OTA bookings into loyal guests Subject line: Something special for you [...]

This “we miss you” campaign sparks repeat direct bookings at Crowne Plaza Hawkesbury Valley by IHG

Inspiration This “we miss you” campaign sparks repeat direct bookings at Crowne Plaza Hawkesbury Valley by IHG [...]

voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign

Inspiration voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign Subject line: [...]

How Kimpton Maa-Lai Bangkok turns OTA bookings into loyal guests

Inspiration How Kimpton Maa-Lai Bangkok turns OTA bookings into loyal guests Subject line: Something special for you [...]

This “we miss you” campaign sparks repeat direct bookings at Crowne Plaza Hawkesbury Valley by IHG

Inspiration This “we miss you” campaign sparks repeat direct bookings at Crowne Plaza Hawkesbury Valley by IHG [...]

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