[Guest name], Stay 3 Nights and Save 15% | You Deserve a Staycation
Sent: Jul 31, 2020
Brand: Resident Hotels
Hotel location: UK
We love this campaign for a few reasons. First, the personalized subject line will drive a great open rate. If this offer is for me, I'm going to check it out. Second, this offer is highly targeted at loyal guests within the local market and will certainly drive more direct bookings by offering a 30% discount. Third, we love the placement of the new hygiene protocol within the first scroll and before the CTA button as it instills confidence in booking. Finally, the email ends with reasons why it's a great time to visit London and reminds members of The Resident about the great benefits they will receive. See you at tea time!