How three of Mangia’s properties drove €1.7 million in direct revenue in year one using Revinate
€137,000 in direct revenue in the first month
€24,075 per one-time campaign
43% for one-time campaigns
“Revinate helped us move from basic seasonal emails to a fully automated strategy that builds loyalty and drives real revenue from day one.”
Gaetano Scancarello
Sr. Marketing Manager at Mangia’s
About Mangia’s
Mangia’s is a distinguished Italian hospitality brand welcoming both Italian and international guests. With 16 properties across Sicily and Sardinia, the brand offers an authentic ‘Made in Italy’ experience that combines biophilic design, Mediterranean authenticity, sustainability, and the value of people. Each resort is uniquely designed to celebrate its natural surroundings — whether nestled in a pine forest, perched above turquoise waters, or steps from white-sand beaches. Mangia’s is committed to creating immersive guest experiences centered on relaxation, flavor, and Italian warmth, making it a top destination for travelers to the region.
Mangia’s challenge
As Mangia’s undertook a brand-wide modernization effort, the marketing team realized their guest communication tools were holding them back. Previously, they had been using ActiveCampaign, software not purpose-built for the hospitality industry, to send a handful of general, seasonal offers each year. This approach lacked strategy, personalization, revenue tracking, and the ability to leverage guest data effectively.
With 16 properties across Sicily and Sardinia and an increased focus on driving direct bookings, Mangia’s needed a more sophisticated, hospitality-specific solution. They were looking for a customer data platform (CDP) that could integrate seamlessly with their PMS, Opera Cloud, support their transition to automation, and enable targeted, multilingual campaigns that resonated with guests and fostered brand loyalty.
How Revinate Marketing’s automated cancellation recovery campaigns drove €137,000 in the first month
With guest data now readily available to the team and an integration with the PMS in place, the team could put automated campaigns in place using guest data. The first automated campaign addressed a common pain point: lost revenue due to cancellations. At three pilot properties, Pollina Resort, Torre del Barone Resort & Spa, and Favignana Resort, the marketing team launched automated cancellation recovery campaigns designed to re-engage guests three days after a booking was canceled.
In just the first month, these three campaigns generated over €137,000 in recovered direct revenue, with an impressive average open rate of 43% and a click-through rate of 10.4%. The early success validated the potential of automated marketing at scale and proved to the team how meaningful, timely communication could enhance the guest experience while driving measurable business outcomes. And finally, this excited the marketing team to continue rolling out Revinate Marketing across their portfolio.
How Revinate Marketing’s one-time campaigns drove guest engagement and bookings
In addition to automated cancelation recovery campaigns, Mangia’s uses Revinate Marketing for targeted, one-time campaigns to drive both guest engagement and direct bookings across the initial three pilot properties. These one-time campaigns aim to inspire guests to visit one of their properties.
By pulling guest data from Opera Cloud into Revinate Marketing, the marketing team segments audiences by language, crafting campaigns in French, English, Italian, and German to ensure each campaign resonates with the intended audience. These campaigns each showcase the unique character of the resorts while maintaining brand consistency.
Within the first year, each one-time campaign generated an average of €24,075 in direct room revenue and contributed significantly to the brand’s success. The results speak for themselves:
- €1,650,000+ in direct revenue from email marketing across three properties
- 35% open rate, on par with regional averages for one-time campaigns
- 4.3% open rates, above the regional average of 3.1% on one-time room offers
How Revinate Marketing helps Mangia’s build guest loyalty and brand awareness
Mangia’s needed a guest communication strategy that reflected the sophistication and charm of their brand, one that could showcase the uniqueness of their resorts and drive stronger relationships with their guests. Revinate Marketing provided exactly that: a hospitality-specific platform built to help hoteliers own the guest journey, reduce OTA reliance, and get powerful results.
Revinate’s seamless integration with hundreds of leading hotel technology providers, such as Opera Cloud, provided Mangia’s with clean, actionable guest data. With this, the team can create guest segments by language, geography, and past stay history, among other criteria. These segments allow Mangia’s to craft campaigns that speak directly to each guest, whether encouraging them to return to a favorite property or discover a new one within the portfolio.
This data-driven, tailored approach paid off. Not only did it strengthen past guest loyalty by keeping them connected to the brand between stays, but it also elevated Mangia’s presence in key international markets. By consistently delivering personalized, high-quality, and on-brand communications, Mangia’s has built stronger emotional connections with guests and positioned itself as a premier Mediterranean destination, increasing both direct bookings and brand awareness.
