The latest hospitality trends for 2026
Five themes reshaping the guest experience
This guide breaks down the biggest shifts shaping the industry — and shows you exactly how to use them to elevate guest satisfaction, strengthen loyalty, and accelerate direct revenue growth. You’ll learn:
- How hyper-personalization is finally becoming scalable
- Why unified tech stacks are now mission-critical
- How real-time analytics and AI-powered decisioning create new revenue opportunities
- The rising importance of cybersecurity, privacy, and trust
- Why guest-engagement platforms are replacing fragmented tools
Discover the five hospitality trends redefining how hotels attract guests, drive revenue, and deliver more connected, personalized experiences in 2026.
You’ll stay ahead of the curve with these hospitality market trends that combine technology, data, and guest-first strategies. We share tips on how to drive revenue in new ways while prioritizing privacy, trust, and guest experience.
Karen Stephens, CMO