Hotel web capture – Global

APAC leads in review volume at 90 reviews per hotel, nearly double North America’s 48, reflecting strong guest engagement and effective review solicitation strategies across the region. Every region is trending upward, with EMEA showing the strongest percentage growth (+24%) and North America close behind (+23%). For North American hotels, the gap with APAC highlights a clear opportunity to boost review volume through more consistent post-stay outreach, which can strengthen online reputation, search rankings, and booking conversion.

Hotels with more than 250 rooms generate 5x more reviews (150) than properties with one to 50 rooms (29), reflecting the natural advantage of higher guest volume. All segments are growing, with 51-100 room properties leading at +23% and mid-to-large properties (101-250 rooms) showing consistent 20% growth. Smaller properties (one to 50 rooms) are growing at +16% and have an opportunity to close the gap through more systematic post-stay review solicitation.

Every hotel class is growing review volume, with Upscale and Economy tied for the strongest gains at +24%. Upper Upscale leads in absolute volume at 107 reviews per hotel, while Economy’s strong growth rate shows value-focused properties are making real progress in review collection. The universal growth across all classes reflects an industry-wide commitment to gathering guest feedback, strengthening online reputation, and converting satisfied guests into visible advocates.

With Revinate, the Ambiente™ Sedona staff acheived a lifetime direct revenue of $780,000 via the email channel alone.

APAC leads review response rates at 60.87%, followed by North America at 58.39% and EMEA at 54.00%. As review volumes grow (+12-30% across regions), maintaining strong response rates becomes increasingly important for search rankings and booking conversion. Hotels that invest in streamlining their review response workflow, whether through templates, AI-assisted drafting, or dedicated staff time, will protect their online reputation as review volumes continue to climb.

Properties with 151+ rooms maintain the strongest response rates (63-66%), benefiting from operational scale to manage growing review volumes. Smaller properties (one to 50 rooms) respond to 47.92% of reviews and have the most to gain from streamlined response workflows. Tools that simplify the response process can help smaller teams close this gap and protect their online reputation without adding headcount or increasing operational complexity.

Upscale properties lead review response rates at 64.44%, demonstrating strong reputation management practices. Response rates range from 53% to 64% across all classes, with mid-tier properties showing the most room for improvement. As review volumes grow (+22% on average), every class has an opportunity to strengthen response rates through more efficient workflows. Properties that maintain or improve their response rates as volumes increase will gain a competitive advantage in search rankings and booking conversion.

Booking.com (37.38%), Google (21.97%), and Expedia (12.30%) together account for 71.65% of all hotel reviews globally. Google’s share is especially important because those reviews directly impact local search rankings and Google Maps visibility, making it a priority platform for reputation management. Understanding where your reviews live helps you focus response efforts and solicitation strategies on the platforms that matter most for your property’s visibility and booking conversion.

Average hotel ratings are stable globally at 4.2 out of 5, with North America and APAC both improving modestly (+0.1 points) to match EMEA’s consistent 4.2. This convergence across all regions reflects steady guest satisfaction and signals that hotels are delivering on their brand promise. The combination of strong ratings and growing review volumes creates a powerful foundation for hotels to convert guest satisfaction into stronger direct booking conversion and repeat stays.

Properties with 151+ rooms achieve slightly higher ratings (4.3) than smaller properties (4.2), reflecting the broader amenity sets and service depth larger hotels offer. All segments remain stable YoY, confirming consistent guest satisfaction across every property size. The combination of strong ratings and growing review volumes positions hotels of all sizes to convert guest satisfaction into stronger online visibility, search rankings, and direct booking conversion.

Ratings follow a clear progression from Economy (3.9) to Luxury (4.6), with the 0.7-point spread reflecting how well each class delivers on its service promise. Premium segments (Upscale, Upper Upscale, Luxury) each improved +0.1 points YoY, demonstrating continued investment in elevating the guest experience. Value segments remain stable, showing consistent delivery against guest expectations. For every class, strong ratings create a competitive advantage that hotels can amplify through active review management and guest engagement strategies.

Cart abandonment email open rates are strong across all regions (58-64%), confirming guests are receptive to recovery messaging. APAC leads conversion efficiency: for every 100 emails opened, 29 click through and 13 complete their booking, demonstrating what’s possible with compelling offers and clear calls-to-action. North America (6.80%) and EMEA (8.24%) have room to improve by refining post-open messaging, offers, and checkout flow. APAC’s success provides a playbook for all regions.

North America leads in average booking value ($1,115) and room nights (eight), while APAC generates the highest revenue per email contact ($11.79) through strong conversion on shorter stays ($749, two nights). Each region’s strength offers a lesson: North America shows the revenue potential of cart recovery, while APAC demonstrates how targeted engagement drives results. Combining strong conversion rates with high-value bookings represents the ultimate cart recovery opportunity.