As the industry enters 2026, the conversation is shifting from insight to action. This week on Hotel Moment, we’re re-running our episode with Revinate CMO Karen Stephens and Marketing Coordinator, Brenna Turpin, to revisit the five forces poised to define the next phase of hospitality, and why this year is the inflection point hoteliers can’t afford to miss.

The takeaway is unmistakable: Collecting data is no longer a competitive advantage. The hotels that will lead in 2026 are those activating their data in real time — turning intelligence into decisive action across marketing, operations, and the guest journey.

This moment represents more than incremental change and a reset in how hotels engage guests, orchestrate technology, and deliver measurable value. After years of gathering insights, the industry is moving into an era of true execution: anticipatory service, personalized engagement at scale, faster decision-making, and a single, connected view of the guest.

Tune in to explore the trends that will separate leaders from laggards in the year ahead. For hotel executives planning how to win in 2026, this conversation sets the agenda.