Inspiration
The Royal Garden Hotel’s strategic email segmentation drove room nights and guest loyalty
Subject line: Discover what’s on during your stay 💫
Sent: February 2024
Brand: Royal Garden Hotel
Category: Inspiration
Hotel location: London, United Kingdom (EMEA)
Our thoughts:
Royal Garden Hotel treats its guests to an exclusive discount at the hotel’s restaurant, Origin Kensington. The hotel strategically targeted guests staying between a specific date range, offering a 25% discount to one of their restaurants as a token of appreciation for choosing their hotel. The email results showed strong open and click-through rates. This campaign is a great example of how email marketing can drive additional rooms and revenue, while increasing guest loyalty.
Open rate: 47%
Click-through rate: 9.6%
Room nights booked: 133
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