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Inspiration

The Royal Garden Hotel’s strategic email segmentation drove room nights and guest loyalty

Subject line: Discover what’s on during your stay 💫

Sent: February 2024

Brand: Royal Garden Hotel

Category: Inspiration

Hotel location: London, United Kingdom (EMEA)

Our thoughts:
Royal Garden Hotel treats its guests to an exclusive discount at the hotel’s restaurant, Origin Kensington. The hotel strategically targeted guests staying between a specific date range, offering a 25% discount to one of their restaurants as a token of appreciation for choosing their hotel. The email results showed strong open and click-through rates. This campaign is a great example of how email marketing can drive additional rooms and revenue, while increasing guest loyalty.

Open rate: 47%
Click-through rate: 9.6%
Room nights booked: 133

More inspiration

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Black Desert Resort encourages guests to rebook before they leave property with this campaign

Inspiration Black Desert Resort encourages guests to rebook before they leave property with this campaign [...]

Kimpton De Witt builds an engaged guest database, one welcome email at a time

Inspiration Kimpton De Witt builds an engaged guest database, one welcome email at a time [...]

Van der Valk Schiphol drives 89 room nights with their first Revinate Marketing campaign

Inspiration Van der Valk Schiphol drives 89 room nights with their first Revinate Marketing campaign Subject line: [...]

Black Desert Resort encourages guests to rebook before they leave property with this campaign

Inspiration Black Desert Resort encourages guests to rebook before they leave property with this campaign [...]

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