Press release
Singapore
Revinate, hospitality's leading direct booking platform, is excited to announce two strategic appointments to power its continued expansion across the Asia-Pacific region. Jeff Hoh joins as APAC Head of Sales, while Nick Ellis has been appointed Australia Country Director. Ellis will report to Hoh who will report to Doug Tilford, Revinate's Chief Revenue Officer.
The dual appointments showcase Revinate's commitment to delivering localized expertise and strategic guidance to hoteliers across the region. With Hoh and Ellis joining the team alongside Nicole Wiener, Revinate's APAC General Manager, hoteliers gain enhanced access to on-the-ground support to unlock the full value of their guest data and drive direct revenue.
Hoh brings over 18 years of experience in SaaS and travel technology, with a proven track record of building high-performance teams and scaling partnerships across diverse markets. Previously holding leadership roles at Agoda, Bookaway, and Seatos, he has spearheaded regional expansion and partner-led acquisitions across APAC and Oceania.
"Hospitality brands and independent hoteliers face a critical inflection point in rethinking their distribution strategies," Hoh said. "By leveraging Revinate's powerful suite of solutions, we're uniquely positioned to help hotels significantly reduce distribution costs, capture lifetime guest value, and strike a healthier balance across channels."
Ellis brings over 25 years of leadership experience from brands including Accor, Ovolo, Spicers Retreats, and Salter Brothers Hospitality. Having held roles from GM to COO, as well as Head of Revenue and Director of Innovation, Ellis has led hotel brand launches, digital transformation programs, and commercial growth strategies across the region. He's also been a former Revinate customer and has seen the platform's impact firsthand.
"Revinate helped us connect with guests in smarter, more meaningful ways and drive clear commercial results," Ellis said. "I'm passionate about helping hoteliers discover the power of their own data to improve performance and profitability. The future of hospitality is personal, and Revinate enables that at scale."
Additionally, Ellis currently serves as Deputy Chair of Queensland's peak tourism body, representing the $35B visitor economy and shaping tourism policy across the state. He's also a senior judge for the Queensland Tourism Awards.
In the region, Ellis will be joined by Romley Mikkelson as the Customer Success Manager for ANZ and the South Pacific. This expanded team structure positions Revinate to deliver comprehensive support across the entire customer journey — from initial strategy development through implementation and ongoing optimization.
Doug Tilford, Chief Revenue Officer at Revinate, shared, "We're thrilled to welcome both Jeff and Nick to the team. Jeff's deep expertise in SaaS and travel technology, combined with Nick's credibility as a hotelier and knowledge of the region's unique dynamics, creates an invaluable partnership for our customers. This investment is all about staying close to the market and empowering our hotel partners to thrive."
The appointments come as Revinate continues to evolve its platform with AI-driven innovations and enhanced partnership capabilities. The company has seen strong growth in its customer base across the region and is poised to make significant strides with the rollout of its data platform and omnichannel guest communications solutions.
About Revinate
Revinate is a direct booking platform that leads the hospitality industry in driving direct revenue and increased profitability.
Our products and our people combine to give hoteliers the superpowers they need to crush their goals. With Revinate, hoteliers shift share away from OTAs and drive tangible results across an individual property or a portfolio. Our industry-leading, AI-powered customer data platform collects, unifies, and synthesizes data to give hoteliers a foundational advantage.
Hoteliers gain critical intelligence — guest lifetime spend, stay preferences, ancillary revenue, and more. With Revinate's Rich Guest Profiles™ data, hoteliers don't need to guess who their most profitable guests are or struggle to drive conversions across email, voice, messaging, and digital channels.
Revinate's direct booking platform and omnichannel communication technology powers 950+ million Rich Guest Profiles across 12,500+ hotels to drive over $17.2 billion in direct revenue.
