Revinate
Webinars — The Hotel Moment Deep Dive

How to supercharge your direct booking strategy

We partnered with GCommerce, the leading hotel digital marketing agency, to bring you strategies to collect, target, and activate your guest data across channels — including voice, email, text, and web.

Meet your hosts

Lindsey Strickland, Sr. Customer Success Manager, Revinate

Erin Fischer, Marketing Manager, GCommerce

Watch the recording

What you’ll learn

How to master first-party data collection across the guest journey.

Best practices for personalizing and sending relevant content to your guests.

Strategies to use your guest data to communicate with guests across voice, email, text, and web.

How to master first-party data collection across the guest journey.

Best practices for personalizing and sending relevant content to your guests.

Strategies to use your guest data to communicate with guests across voice, email, text, and web.

Upcoming webinar

Date: Wednesday, March 25th, 2026
Time: 10 am PDT

2026 Hospitality Benchmark Report leadership series: Unlocking revenue from the guest data you already have

In 2026, a growing database is only as valuable as the revenue it generates. Join the second session of our 2026 Hospitality Benchmark Report leadership series. We’re connecting with Revinate superuser, Gitti Hernandez from Casa de Camp Resort, to move beyond the basics and show you how to turn raw data into Rich Guest Profiles that drive direct bookings and higher guest lifetime value.

What you’ll learn:

  • The 24% growth opportunity: Why North American properties are leading in data capture and how to monetize this expanding audience.
  • Beating the OTA mask: Strategies to reclaim the 12% of unreachable guests hidden behind masked emails and convert them into direct bookers.
  • Closing the communication gap: How to improve phone capture (currently only 48-58%) to create a more immediate, high-conversion sales channel.
  • The power of unified data: How to ensure your profiles are merging for a unified guest profile.
Christine Malfair headshot

Gitti Hernandez, Digital Marketing Manager, Casa de Campo

Bailey Yeats headshot

Bailey Yeats, Marketing Manager, Revinate

2026 Hospitality Benchmark Report leadership series: Email strategies that drive revenue in 2026

  • The power of hyper-personalized segmentation: Why targeting lists under 5000 leads to 10x higher conversion rates and how to replicate this success at your property.
  • Mastering the safety net: How to leverage recurring campaigns, like Cart Abandonment, to achieve industry-leading 63% open rates.
  • The upsell opportunity: Strategies to capture the average $95 in incremental revenue per booking during critical stages in the guest journey.
Christine Malfair headshot

Christine Malfair, Fractional CMO, Malfair Marketing

Bailey Yeats headshot

Bailey Yeats, Marketing Manager, Revinate

Upcoming webinar

Date: Wednesday, March 18th, 2026
Time: 10 am PDT

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