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Market, capture, and convert — driving full-funnel conversions
The Hotel Moment podcast — episode 67 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Jason Pirock, Corporate Director of Marketing at Springboard Hospitality, take a look at website optimization and how to create a website that engages prospective guests, captures abandoned guests, and most importantly, drives conversions. The two also discuss how branding sets the tone for the guest experience and why content marketing [...]
The call center software features every hotelier should look for
We don’t even need to say it, but we will: there's a sea of options out there for call center software. But before you go wading through them all, we’re going to help you narrow down your search. After all, 74% of consumers are likely to buy based on experiences alone, so what kind of experience does your call center provide? Having the right features for your call center software will directly influence agent performance [...]
2024 hotel budgeting: 4 technologies you should consider
Imagine this — it's the height of the holiday season, and your hotel is fully booked. You have limited staff, but you're not worried. Why? Because your text messaging app helps guests easily communicate their needs and an AI assistant automatically provides accurate answers. How much simpler would that make your daily operations? And that's only one example of how hospitality technology can help you meet and exceed guest expectations. Automation can help reduce the [...]
The heart of hospitality
The Hotel Moment podcast — episode 65 In this week’s episode of the Hotel Moment podcast, we’re peeling back the layers to get to the heart of what makes this industry special. You’ll hear about pivotal moments in the careers of past guests as they highlight instances of true leadership or life-changing interactions with guests. These stories remind us of the community that is the foundation of hospitality, working together to [...]
Sharing memories: good food and good times
The Hotel Moment podcast — episode 63 In this week’s episode of the Hotel Moment podcast, we’re reflecting on memorable moments in hospitality. Our past guests share their favorite travel adventures and the hotels that made their trips extraordinary — welcoming them with open arms and exemplifying what exceptional guest service looks like. You’ll also find recommendations for cuisine around the world that you can look forward to trying on your [...]
6 ways to encourage guests to book direct
Right now, there is a guest imagining their future stay at your hotel. They’ve scrolled your socials, browsed your website, and checked reviews. But when they are ready to pull the trigger, will they use an OTA or your booking engine? Something special happens when guests book directly with your hotel instead of an OTA. Yes, you get a bigger slice of the revenue pie — essential guest data that gives you a competitive advantage [...]