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Featured articles
Start early: How to have an intentional budget season
Hotel Moment WITH KAREN STEPHENS Episode 95 In this week’s episode of the Hotel Moment podcast, Joel Morales, CMO at Castlerock Asset Management, joins Karen Stephens, Revinate CMO, to offer a proactive approach to budget season – starting before August. Joel highlights the benefits of initiating budget planning as early as May or June, and how he’s seen sales and marketing departments align and collaborate with greater speed and [...]
Drive conversions with an omnichannel communication strategy
Inspiration. The spark that propels guests to hurry and book a stay with your hotel. But where do they find it? Maybe it’s the photos on your website — stunning ocean views or jaw-dropping mountain ranges right outside the hotel suite’s windows. Maybe they’ve vacationed with you before and received an email announcing the grand opening of a new property in their home city. Or maybe you reignited a guests’ inspiration to book when you [...]
4 tips for building a modern loyalty program
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here.Does your loyalty program need a little zhuzhing up? In case you missed the memo, points-based loyalty programs just aren’t as exciting as they once were. Travelers are expecting more from hotel brands, with 79% of Gen Z and Millennial travelers saying they care more about the experience than the cost of the trip.Loyalty programs are one strategy [...]
Recast: Build intelligent operations and let data drive direct bookings
Hotel Moment WITH KAREN STEPHENS Episode 94 In this week’s episode of the Hotel Moment podcast, we’re re-sharing a favorite episode with Patrick Norton, Chief Marketing Officer at Brittain Resorts & Hotels, that first aired last year. Karen Stephens, then-Revinate CRO, and Patrick advocate for making a data-centered tech stack the foundation for guest communication to win back previous OTA bookers. Patrick also highlights the several use cases for [...]
Are points pointless? The evolution of loyalty programs for the modern traveler
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. Let’s play a game of “Would you rather?” Would you rather live the rest of your life on a tropical island or in a big city? Would you rather have an unlimited gift card to your favorite restaurant or clothing store? Would you rather explore deep space or the bottom of the ocean? These scenarios are likely [...]
Mastering conversions: Crafting an omnichannel booking journey
Hotel Moment WITH KAREN STEPHENS Episode 93 In this episode of the Hotel Moment podcast, Jason Pirock, Head of Marketing at Springboard Hospitality and Adam Mogelonsky, Partner at Hotel Mogel Consulting Ltd., investigate how a Customer Data Platform turns guest interactions into conversions on every channel — web, email, text, and voice. Jason explains why nurturing guest relationships becomes second nature with a CDP by enabling guest data application [...]