Karen Stephens
Chief Marketing Officer
Karen Stephens drives long-term growth by building Revinate’s brand equity, product marketing, and customer acquisition strategies. With more than 25 years of expertise in global hospitality technology and online distribution, her deep connections with hospitality industry leaders play a key role in crafting strategic partnerships. She is also the host of The Hotel Moment Podcast, where she interviews top players in the hospitality industry.
Featured articles
AI implementation in hotels today: Busting the myths and truths
Breaking down the myths and truths of AI implementation in hotels According to Hotel Technology news, 94% of C-level executives believe that Artificial Intelligence (AI) would impact their companies within five years. And yet, only 49% of the respondents believed that the hospitality industry ranked at an average or below average adoption rate for AI implementation. If you are looking for a practical way to apply AI technology to improve guest communications consider giving our [...]
Recession-Proof Your Hotel: Key Strategies to Boost Revenues
Build Loyalty, Leads, and a Resilient Brand with These Revenue Management and Marketing Strategies As the summer travel season begins for many parts of the globe, the hotel industry is seeing weekly room demand skyrocket past per-2019 numbers. However, fueled by rising food and gas prices, supply-chain issues due to events in Ukraine and China, and an American red-hot labor market with all-time high wage growth - predictions for a relatively shallow recession by 2024 [...]
9 warning signs your direct booking strategy is in trouble
Whenever a guest decides to book a trip they are investing their time, money, and resources in exchange for what they hope to be an amazing vacation. Are they booking with you directly or are they shopping the market? Unfortunately, OTA’s are experts at capitalizing on your guests’ desire to find the best price for the best place at the best time. OTA’s have built an industry based on leveraging price and convenience to make [...]
How to Capture and Create Hotel Demand
4 Tactics You Can Use Right Away to Create Hotel Demand This is part 2 in our series on rethinking hotel demand. Missed part 1? We’ve broken down the 5 different types of hotel demand and what they mean. Now let's use them to our advantage. What You Will See Here Converting Existing Demand Create New Demand Expand Your Market’s Demand Leverage Your Entire Ecosystem Getting Started Converting Existing Demand Let's take a [...]
How to run a hotel with staff who want to work remote
Tips to master remote working and hiring in the hospitality industry NAVIGATE 2022: In case you missed it… Two numbers are enough to tell the story of the staffing shortage challenges that hotels are facing today. 73 and 4 million. Let’s tackle 73 first. Remote work When "The 2021 Work Trend Index" interviewed more than 30,000 people across 31 countries and analyzed trillions of productivity and labor signals, it found that 73% of people wanted [...]
5 Tips to Drive Direct Bookings
Driving direct booking is the name of the game. But how do you circumvent those pesky OTA's and drive revenue directly to your hotel? We're going to look at 5 tips on how to drive direct bookings, the challenges with winning them, strategies to get them, and ways to truly measure their value. 1. Determine Direct Booking Success from Guest Data While OTAs are walking around with briefcases full of money for advertising, that doesn’t [...]