Karen Stephens
Chief Marketing Officer
Karen Stephens drives long-term growth by building Revinate’s brand equity, product marketing, and customer acquisition strategies. With more than 25 years of expertise in global hospitality technology and online distribution, her deep connections with hospitality industry leaders play a key role in crafting strategic partnerships. She is also the host of The Hotel Moment Podcast, where she interviews top players in the hospitality industry.
Featured articles
A comprehensive guide to the hotel customer data platform
Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. At the risk of stating the obvious, hoteliers are in business to make money. But the foundation of the business is offering your guests a positive experience in [...]
6 ways to encourage guests to book direct
Right now, there is a guest imagining their future stay at your hotel. They’ve scrolled your socials, browsed your website, and checked reviews. But when they are ready to pull the trigger, will they use an OTA or your booking engine? Something special happens when guests book directly with your hotel instead of an OTA. Yes, you get a bigger slice of the revenue pie — essential guest data that gives you a competitive advantage [...]
OTAs or hotel direct bookings: How to optimize for ROI
There’s a battle raging. And it’s raged for decades. Ever since the introduction of online travel agencies (OTAs) in the ‘90s, hoteliers have struggled to achieve the optimal distribution mix between OTAs and hotel direct bookings. Some even perfected it. But then the pandemic happened. And everything changed. In the wake of it, ongoing staffing shortages, volatile inflation rates, and crumbling third-party cookies are wreaking havoc on the travel industry. These factors, among others, have [...]
Top hotel trends: Industry experts predict what’s ahead
Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. Predicting the future is always a challenge, particularly when it comes to the hospitality space. Just think of how hotel trends have take shape over the years. Until [...]
High tech enables high-touch service at hotels
Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. How hoteliers can use technology to improve the guest experience Many luxury hotel brands pride themselves on their responsiveness and attentiveness to guests. These strengths are what distinguishes [...]
AI implementation in hotels today: Busting the myths and truths
Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. Breaking down the myths and truths of AI implementation in hotels According to Hotel Technology news, 94% of C-level executives believe that Artificial Intelligence (AI) would impact their [...]