Bio
Featured articles
WSJ Article Controversy
Last week's Wall Street Journal article about hotels monitoring Twitter to the delight of guests got a lot of buzz. Granted, I work for a technology company in Silicon Valley and the vast majority of the people I work with have already embraced social media and developed strategies for monitoring their brands and engaging with customers, but is there really anything controversial about brands adopting new ways to improve their service levels? This morning ehotelier.com [...]
Musings from HSMAI Conference
I attended my first HSMAI Revenue Management & Internet Marketing Strategy conference today in Orlando. There was a lot of good information shared but a couple of points have stuck in my mind. First, the look-to-book ratio continues to grow. This indicator shows that people are visiting more and more sites before they ultimately complete their bookings. People are shopping for travel more than ever before, looking for the best price and checking online reviews [...]