This is a guest post contributed by Taylor Short of Software Advice. In fewer than three years, the Four Seasons Hotel in Austin jumped 26 spots to the top of TripAdvisor’s Popularity Index, a rating system based on quantity, quality and recency of customer reviews. But how exactly did they become the highest rated hotel in the city? With the help of Revinate, the management committed to responding to user-generated reviews--both positive and negative--with the [...]

TripAdvisor recently announced TripConnect, a new program that allows hotels to drive direct traffic to their own websites and capture more direct bookings. Hoteliers have always preferred direct bookings to business generated via third-party intermediaries that charge high commissions. TripAdvisor already offers hotels Business Listings subscriptions – a pay-for suite of services that allows hotels to, among many other things, add a direct website link on their TripAdvisor listings – as a way to capture [...]

Using quick response (QR) codes is a great way to share information with your mobile guests. QR codes can drive online traffic from printed materials and signage. Following are some great uses of QR codes in the hospitality industry: A QR code at the bottom of your guest folio can drive guests directly to TripAdvisor to write a review of your property. A QR code on the room key can provide your guests with information [...]

The Ramada Downtown Dubai is a 181-room property located in Dubai’s most affluent and vibrant district. The hotel welcomes a diverse, international audience and understands that delivering personalized service is the key to maintaining positive guest satisfaction levels. Says Housekeeping Manager Barfaab Sharief, “We cater to a very discerning audience in Dubai. Our guests expect perfection when it comes to their stays with us. In a market where travelers have so many hotel options, it [...]

Memphis-based restaurant group Huey’s Restaurants has a great story to tell its customers. Since opening in 1970, the company has promised its guests satisfying burgers, a fun atmosphere where you can write on walls and shoot frill picks, a diverse and extensive beer list, as well as live blues music every week. With such a fun dining experience, the company has been able to harness social media to deepen loyalty and strengthen brand advocacy with [...]