We received an interesting question this morning from a hotelier that highlighted the fact that we, as an industry, are on the leading edge and are thus inventing the future of best practices when it comes to social media and hospitality. The question was whether it is appropriate or not to reach out to a consumer who posts a bad review about a competitive hotel. I thought about this, then put myself in the consumer's [...]

Over the last few days I have spoken with three hotel executives from different management companies that are including Revinate metrics in their employee bonus programs for 2012. We have been recommending this practice since we rolled out GS2 Reports almost a year ago, encoraging hotels and brands to set goals and measure results, and while I would like to think that our messaging was heard loud and clear, I think there are actually many [...]

Today, Revinate announced a partnership with Clarabridge, Inc, the global leader in text and sentiment analytics driving Customer Experience Management (CEM). Together, Clarabridge and Revinate offer an integrated solution to provide hospitality professionals with customer insight from social media activity, critical to marketing, operations and resource allocation. Online customer reviews and social media feedback, categorized as unstructured data, traditionally come from disparate sources and are difficult to comprehensively aggregate and analyze. Revinate’s sentiment analysis solution, [...]

This Valentine's Day morning I woke up bright and early and was looking forward to an exercise class before I started work. I had a press release queued up for 3am so I quickly scanned my email to ensure that it went out and was being picked up by the media. And that's when I  noticed an email from a work friend, alerting me to a blog post. "Brace yourself," it said, alongside a link. [...]

San Francisco, CA – February 14, 2012—Revinate, the new standard for guest satisfaction for the hospitality industry, today announced that Kempinski Hotels S.A. has partnered with Revinate across its portfolio of 71 luxury hotels in the Middle East, Africa, Asia and Europe.  The global rollout of Revinate is happening in-line with Kempinski’s new social media strategy to ensure that success can be tracked and measured. Kempinski property and corporate staff will be using the software [...]

Revinate, the leading provider of social media and online reputation management solutions for the hospitality industry, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Revinate was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on [...]