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Using Social Media to Drive Group Sales
The ultimate objective of all marketing is to drive revenue. While selling on social channels is often less about direct sales and more about influence and driving loyalty, hotel owners, GMs, and directors of sales want to see social media marketing pay off with corporate accounts and group contracts. How can hotels navigate the complex world of tweets, posts, blogs, and more to position their properties for large group bookings? Here are some actionable ways [...]
Observations about Hotels and Social Media in 2011
As we welcome 2012, I wanted to share some observations based on a year spent marketing to and working with hoteliers. The industry has made incredible progress this year when it comes to monitoring and managing online reviews and social media. Here are my top ten observations: 1) As the year progressed we found it less and less and less necessary to educate hoteliers on WHY online reputation is so important. Instead, the conversation focused [...]
How Hotels are Using Foursquare
In April 2011, foursquare, the addictive location-based service for smart phone users, announced that there had been more than a billion check-ins on the platform. In addition, 500,000 businesses are using foursquare’s Merchant Platform to create “specials,” which are location-based mobile coupons. Many of those businesses are hotels and restaurants looking to drive awareness and increase loyalty with regular customers. The Distrikt Hotel in New York’s garment district has always been at the forefront of [...]
Revinate Launches Comprehensive Social Media Solution for Restaurants
San Francisco, CA – December 12, 2011—Revinate, the next generation of guest satisfaction, today announced the immediate availability of its much anticipated restaurant solution. This innovative new solution for restaurants leverages Revinate’s experience as the leading social media solution for thousands of hotels worldwide. Now, restaurant brands, management companies, owners and operators can benefit from the powerful online reputation platform that global hotel companies such as Hyatt Hotels, Sofitel and Kempinski rely on daily to [...]
Revinate and HeBS Digital Announce Strategic Partnership
New York, NY (December 8, 2011) – HeBS Digital, the leading hotel digital marketing and direct online strategy firm for the hospitality industry, today announces its strategic partnership with Revinate, the leading social media and reputation management solution for the hospitality industry. The insight and robust tools that Revinate provides, combined with HeBS Digital packages designed to complement Revinate’s offerings, put the power of a strong customer review monitoring strategy at the hotelier’s fingertips. “At [...]
Imagine every guest is a review writer
If you trained all employees to expect every guest to write a review, how would that change the way your hotel operates? My guess is that it would drive staff to provide better service and take care of small issues in person, before guests have a chance to complain online. For example, during a recent hotel stay I left my room to get coffee before a morning conference call. When I came back up to [...]