Revinate has many people across the world that genuinely believe in our product and want to see the platform become a standard at their property, brand or management company. But, when these people aren’t the decision makers in the purchasing process, we need ammunition, especially when social media is run by someone who doesn’t fully understand its potential and thinks of things in terms of hard ROI. So, when Bain & Company published a report [...]

Thanks to Benji Greenberg of BCV and Revinate's Linden Freeman for a great Webinar this morning about how hoteliers can use foursquare to drive loyalty and sales. We received a lot of great questions during the event and Linden's responses are below. Scroll all the way down for a copy of the slide deck and a recording of the Webinar. If you are offering a Special, how do you monitor the people who want to [...]

When I talk about online reputation management, I often say that power has shifted to the consumer in the age of social media. While at first this sounds like bad news to the hotelier, it's not. The shift simply means that marketing must be done in a new way. Here is how I like to think about it: in this new age of public reviews and social media, hotel guests now own a critical piece [...]

What if I told you that in less than 2 minutes a day you could find people actively looking for recommendations of places to stay in your city and reaching them was as simple as sending a Tweet or posting a message. Social Media Searches is a feature in Revinate that many clients are using to book real business. They set up searches to try to unearth people looking for recommendations of places to stay [...]

As you know, many online review sites and OTAs now allow managers to respond to reviews. If you follow this blog regularly, or are a Revinate customer, you know that we highly recommend that hotels take advantage of management responses as it's a great way to show customers that you are listening for feedback and that you care about the guest experience. But how many are responding to reviews? In April, TripAdvisor said that 7% [...]