Bio
Featured articles
The Untapped Hotel Asset: Your Guests
Hoteliers traditionally consider room inventory to be their primary assets. However, in other industries, companies look at their customers as assets. Where a hotel might say, “We’re a full-service resort with 200 rooms,” a consumer-goods company might say, “We have 10,000 customers.” When you think about your business, are you thinking about the right assets? Are you thinking about your property, or are you thinking about your hotel’s best asset -- your guests? Among growing [...]
Setting Social Media Goals for Hotels
Setting goals is an important part of developing and executing a successful social media action plan. The Content Marketing Institute reported that the most common and often most effective social media objectives are to: Engage new customers/prospects Raise brand awareness Increase traffic to your site Increase sales Improve brand perception If we apply this list to hospitality, we can identify a few potential social media goals for hotels: Improve guest communications Engage with past, current, [...]
Three Reasons for Hotels to Go Mobile
Your hotel’s guests are inherently on the go — shouldn’t your marketing and loyalty strategy travel with them? Regardless of whether you operate a quaint, boutique hotel or play host to hundreds of travelers a week, it’s highly likely that your guests are connected to mobile devices. A report by Cisco reveals that as of 2014, there were 7.4 billion connected mobile devices in the world; smartphones account for 88 percent of that ownership. The [...]
Revinate Launches inGuest™ in Europe to Deliver a Breakthrough in Guest Engagement: Rich Guest Profiles
inGuest enables hoteliers to truly understand their guests, anticipate their needs and execute precisely targeted marketing campaigns by connecting reservation, social media and guest feedback data. MARCH 9, 2015 - Today, Revinate, a San Francisco-based technology company that is reinventing the hotel guest experience, launches inGuest in Europe. inGuest fuels a new level of engagement with guests through rich social guest profiles. inGuest brings together reservation (PMS) data and stay histories, with preferences, social media [...]
Five Basic Social Media Actions for Hotels
Through our work with over 24,000 hospitality professionals worldwide, we’ve developed a framework that should prove helpful as you create your own strategic social media plan and standard operating procedures for 2015. We organize potential social media actions into five main categories.EngagementWhat: Develop your brand story on social media. Respond to questions and identify your brand enthusiasts.Why: Engaged social followers are your best customers. With the right marketing initiatives, you can turn brand enthusiasts into [...]
Responding to Reviews: Hotel Reputation Benchmark Report
Many hotels use industry benchmarks to compare their performance to their competitors' and to identify improvements that will have the most impact. We've amassed a lot of data about online reviews in working with 23,000 hotel customers in 160 countries. So, we performed a deep dive into our online review data and analyzed more than 20 million reviews from 80,000 properties in 125 countries, and put together our 2014 Hotel Reputation Benchmark Report. This report [...]