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Capturing Guest Feedback with Mobile
This is an excerpt of our free Definitive Guide to Guest Feedback for Hoteliers. CLICK HERE to download the full guide. Today’s travelers expect a seamless digital experience and access to information around the clock. With the prevalence of smartphones, travelers now use mobile devices to do more than research and book travel. They also use their mobile devices to plan entire itineraries, research destinations while on the road, purchase in-destination activities, and share their [...]
Three Types of Hotel Instagram Campaigns
Due to Instagram’s highly visual and user-friendly nature, hotels can have great success marketing themselves on this platform. Instagram now has more daily active users on mobile than Twitter. It lets users contribute their own visuals and post reviews, all of which can have some serious promotional value and also increase the online visibility of a hotel. And, it enables hotels to reach more users, different types of users from those who come through search engines or [...]
Responding to Reviews: A Step-by-Step Guide
In my five years as a hotelier, my teams and I experienced the highs and lows of guest feedback. On one hand, when it comes to guest feedback, it’s natural to want to hear your guests’ positive thoughts and feelings about your hotel. On the other hand, negative feedback is just as valuable. Negative feedback shows you where your team or your property have opportunities for improvement.But, what happens when that negative review is public? [...]
Millennial Travelers: 7 Critical Ways Hotels Must Adapt
Millennial travelers have been a hot topic in the news this year. While they are like other generations in many ways, there are strong differences in what they want and need as travelers and hotel guests. And, given that Bazaarvoice predicts that by 2017, Millennials will have more spending power than any other generation, it is crucial for hoteliers to adapt to these differences.Hoteliers need new, effective ways to engage with this new generation of [...]
Holiday Travel Trends, Hotel Content Marketing, and Gadgets for Business Travelers
In recent hospitality news, American Express found that more Americans are booking holiday travel, Skift reported on best practices in website design with Kimpton, and the New York Times published an article on tech gadgets for business travelers.
Hotel Social Media Marketing Tips for the Holiday Season
Did the holiday season creep up on you? Do you need to beef up your holiday social media campaign? Here's how you can increase your social media engagement while getting your fans and prospective guests in the holiday spirit with these hotel social media marketing tips and ideas. 1. Brand your hotel social media pages appropriately Your hotel property doesn't have to be the only thing that's decorated during the holidays! Keep your brand current [...]