Bio
Featured articles
Hotel Marketing Webinar Q&A
Just before Thanksgiving, we hosted a webinar titled, It's not about you: Why hotel marketing needs to change. So many of you asked great questions that we didn't have a chance to answer all of them. In this post, we'll answer the questions we didn't get to. Speaking of webinars, our next webinar is scheduled for December 17th: How to Deliver the Perfect Guest Experience. We'll discuss how hoteliers can: Attract guests through a great [...]
Five Quick Twitter Tips for Hotels
This is an excerpt of our free guide, The Definitive Guide to Guest Feedback for Hoteliers. CLICK HERE to download the full guide. Twitter is a great place to connect with travelers on the go with real-time ideas and up-to-the-minute information. The world’s largest microblogging site, what makes Twitter different from Facebook is its focus on simplicity. Ideas are neatly segmented into categories by hashtags and geo-located trending topics. 60% of Twitter users connect using a smartphone, [...]
The Guide to Hotel Online Review Sites
Hotel management responses to online reviews are extremely important. But because there are so many different review sites, it can be difficult to keep track of them. Here’s our UPDATED list of the major review sites that allow hotel management responses. We’ve also included instructions on how to obtain the credentials you need to start responding.TripAdvisor® is the world’s largest travel site, and it allows public management responses. To start replying to reviews, you must [...]
User-Generated Content in Hospitality
From the luxury resort to the neighborhood bed and breakfast, hotels all have one thing in common: guests. The General Social Survey (GSS) has long been the benchmark of performance in hospitality. But the popularity of review sites and OTAs is rising. Guests are writing hotel reviews on dozens of sites rather than filling out a GSS. They’re posting to Facebook and Twitter about their hotel experiences. They’re Instagramming their vacation photos. The guest experience [...]
Guest Feedback Suite Success Story: The Morning Star Express
At Revinate, the relationship with our clients begins with the sale but grows throughout the years. It always delights us to see how our platform helps our customers rise to new heights. One such customer is the Morning Star Express, an independent hotel in Pretoria, South Africa. The hotel signed up for Revinate service in October 2013, purchasing the entire Guest Feedback Suite, which includes Online Reputation Management, On-Site Surveys and Post-Stay Surveys. One year [...]
TripAdvisor, Airbnb, and Multiscreening
This week in hospitality news, Tnooz reports on TripAdvisor's new bookings feature, Wired published an article on what hotel brands should do about the sharing economy, and Hotelmarketing'com reported on an Expedia research article. TripAdvisor Instant Bookings Sean O'Neill of Tnooz reported this week on TripAdvisor's new instant bookings platform, now available in beta in the US. O'Neill spends a significant amount of time demystifying the inner workings of the new feature, which now hotel [...]