In our webinar last week, Delivering the Ideal Millennial Experience, we covered age demographics, and how it's important to target your messaging to differences in behaviors and expectations. (CLICK HERE to access the recorded webinar.) We talked a little bit about Baby Boomers, to give context to the conversation about Millennials.Baby Boomers, as we know, have very different expectations from Millennials. They tend to prefer in-person communication, and tend to eschew technology fads. For example, [...]

This week in hospitality, Hotel News Now reports on how Airbnb and hotels are coexisting, Expedia and Egencia released their 2014 Mobile Index Report, and Advito, a business travel consulting firm, released its 2015 hospitality industry forecast.Airbnb and HotelsHotel News Now recently released a special report, "The Impact of the Sharing Economy on Hotels: An Analysis of Airbnb and Alternative Accommodations." The report uses analyses of the New York City and San Francisco markets as [...]

Most hotels have a guest database in some form or another. But as we discussed in our post on arrivals reports, they often fall short of the needs of the modern hotelier. Today's travelers expect a high level of personalization, and millennials, in particular, don't respond well to generic email marketing blasts. However, they are much more responsive to email marketing messages that feel more targeted or personally relevant. To get higher ROI on their [...]

The vast majority of hoteliers are relying on arrivals reports that are obsolete. Here's how your hotel arrivals reports could be better tools for success.

Fillmore Hospitality has seen a direct correlation to revenue enhancement by listening, adjusting and responding to Revinate’s ongoing data. “Just after the re-branding, our market share for occupancy levels were at 70-80%. Due to our daily analysis using Revinate, our occupancy index is exceeding 100%. As of now, we are able to yield more aggressively thus remarkably impacting our RevPAR,” says David.