Sent: September 2022

Brand: voco® Orchard Singapore, an IHG Hotel

Category: Promotional, On Property

Hotel location: Singapore (APAC)

Our thoughts:

This email campaign sent by voco Orchard Singapore targeted their on-property guests with a special Sunday Brunch offer — and it captured their attention for both brunch and extended/future stays at the hotel. This campaign was sent to 126, had a 50% open rate, generated 218 room nights, and led to over S$51,000 in room revenue. A great example of how targeting on-property guest pays off!