Tools & guides for BFCM success

The checklists, webinars, and resources to power your BFCM marketing

From email subject lines to conversion-driving campaign strategies, get the practical tools you need to execute successful BFCM campaigns. These resources are designed to help your team cut through the noise, optimize all of your channels, and turn seasonal demand into direct bookings and increased revenue.

Black Friday, Cyber Monday will start in

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Explore your BFCM toolkit

Seasonal strategies that drive lasting growth

Insights →

See how top hotels turn BFCM into long-term success. Explore case studies, FAQs, and expert POVs.

Tools & guides →

Get the templates, tips, and checklists to execute fast. Access webinars, email subject lines, and top 5 plays.

Travel Tuesday →

Discover the revenue power of Travel Tuesday. Learn strategies and see examples of hotels winning big.

Holiday strategies →

Extend momentum into holiday promotions and beyond. Get tips on loyalty, upsells, and New Year planning.

The must-have campaign tools for hoteliers

Your all-in-one hub for BFCM and beyond

While retail dominates the headlines, BFCM has become an important booking window for hospitality. With the right offers, hotels can capture new demand, re-engage loyal guests, and use Travel Tuesday to extend the momentum. These seasonal campaigns can spark short-term wins and set the tone for stronger guest relationships well into the new year.

Top BFCM trends

Insights on the latest travel trends, real-world campaign examples, and actionable strategies designed to drive direct revenue during the busiest days of the year.

Watch the webinar →

BFCM inbox wins

Get proven strategies to improve inbox placement and create high-deliverability emails that drive more direct bookings during BFCM and Travel Tuesday.

Watch the webinar →

Last-minute conversions

Capture last-minute BFCM demand and unlock new ancillary revenue streams with proven outbound strategies and actionable tactics from Friday to Tuesday.

Watch the webinar →

Hotel marketing playbook

Learn proven tips to maximize revenue during Black Friday, Cyber Monday, and Travel Tuesday. Get fresh insights to help you drive demand and revenue.

Read the article →

BFCM email inspirations

Get inspired by real-world email campaigns tailored for Black Friday and Cyber Monday. Get examples to spark ideas and create outstanding subject lines.

Read the article →

Top 5 BFCM plays checklist

Get our checklist of five most impactful strategies hotels use from Black Friday to Travel Tuesday to simplify execution and boost results.

Coming soon →

Why BFCM matters for hoteliers

63.8%

increase in direct bookings

41%

surge in ADR over BFCM weekend

5x

growth in Travel Tuesday search interest

3x

more trips planned on Travel Tuesday

Unlock your BFCM superpowers

Four channels, one strategy: Supercharge your results.

Know your guests

Want to truly understand guest behavior year-round across every touchpoint? Learn how Revinate helps you transform your guest data into actionable insights that fuel smarter campaigns and outreach during Black Friday — and beyond.

Unlock guest insights

Build email campaigns that convert

Struggling to stand out in crowded inboxes during BFCM? Learn how Revinate helps you create personalized, high-performing email campaigns that cut through the noise, engage the right guests, and drive direct bookings to reduce reliance on OTAs.

Create winning campaigns

Build trust beyond BFCM

Want to keep guests coming back long after their stay? Explore how Revinate enables you to collect reviews and track satisfaction to build trust, strengthen guest loyalty, and extend BFCM campaign success into year-round direct bookings.

Increase repeat stays

Close more calls

Ready to help your reservations team turn more inquiries into direct revenue? Discover how Revinate empowers agents with the tools they need — coaching, scripts, and guest context — to maximize conversions and boost direct revenue.

Boost call conversions

Revinate should be every hotelier’s primary platform for direct bookings.

Patrick Norton
Chief Marketing Officer, Brittain Resorts & Hotels