Turn Travel Tuesday into more direct bookings

Extend booking momentum beyond BFCM

Many hoteliers focus on Black Friday and Cyber Monday, but Travel Tuesday offers an even greater opportunity to secure more direct bookings. With the right approach, you can extend your BFCM momentum and turn this peak demand day into lasting revenue.

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Explore your BFCM toolkit

Seasonal strategies that drive lasting growth

Insights →

See how top hotels turn BFCM into long-term success. Explore case studies, FAQs, and expert POVs.

Tools & guides →

Get the templates, tips, and checklists to execute fast. Access webinars, email subject lines, and top 5 plays.

Travel Tuesday →

Discover the revenue power of Travel Tuesday. Learn strategies and see examples of hotels winning big.

Holiday strategies →

Extend momentum into holiday promotions and beyond. Get tips on loyalty, upsells, and New Year planning.

Tactics that win on Travel Tuesday

Top strategies to extend momentum and capture peak demand

Occurring just as travelers search for deals after BFCM, Travel Tuesday has become one of hospitality’s most valuable booking days. Many travel brands, including OTAs and airlines, promote Travel Tuesday, creating a surge in demand that hoteliers can leverage. With timely, personalized offers, you can capture this peak interest, extend BFCM momentum, and drive more direct bookings.

Discover email timing that converts

Learn why sending offers on Travel Tuesday helps you cut through post-BFCM clutter and win guests’ attention.

Coming soon →

Create winning campaigns

See how hoteliers sustain booking energy past Cyber Monday with targeted Travel Tuesday promos.

Coming soon →

Get tips for smarter targeting

Use segmentation and personalization to ensure your Travel Tuesday offers land with measurable impact.

Read the article →

Why BFCM matters for hoteliers

63.8%

increase in direct bookings

41%

surge in ADR over BFCM weekend

5x

growth in Travel Tuesday search interest

3x

more trips planned on Travel Tuesday

Unlock your BFCM superpowers

Four channels, one strategy: Supercharge your results.

Know your guests

Want to truly understand guest behavior year-round across every touchpoint? Learn how Revinate helps you transform your guest data into actionable insights that fuel smarter campaigns and outreach during Black Friday — and beyond.

Unlock guest insights

Build email campaigns that convert

Struggling to stand out in crowded inboxes during BFCM? Learn how Revinate helps you create personalized, high-performing email campaigns that cut through the noise, engage the right guests, and drive direct bookings to reduce reliance on OTAs.

Create winning campaigns

Build trust beyond BFCM

Want to keep guests coming back long after their stay? Explore how Revinate enables you to collect reviews and track satisfaction to build trust, strengthen guest loyalty, and extend BFCM campaign success into year-round direct bookings.

Increase repeat stays

Close more calls

Ready to help your reservations team turn more inquiries into direct revenue? Discover how Revinate empowers agents with the tools they need — coaching, scripts, and guest context — to maximize conversions and boost direct revenue.

Boost call conversions

FAQs

Yes, Travel Tuesday is known to help extend booking momentum from Black Friday and Cyber Monday by creating another opportunity for hoteliers to drive direct bookings.

Hotels that run targeted campaigns on Travel Tuesday can capture more direct bookings that otherwise go to OTAs.

While Cyber Monday is often about broad promotions, Travel Tuesday caters to travelers still planning and comparing. Targeted campaigns on this day help hotels capture undecided guests with relevant offers.

Personalization is crucial. Offering exclusive loyalty perks, upsell opportunities, or add-ons such as spa or dining credits often perform better than generic discounts.

Revinate should be every hotelier’s primary platform for direct bookings.

Patrick Norton
Chief Marketing Officer, Brittain Resorts & Hotels