5 excellent Black Friday campaign examples for hotels

They’re coming! The best 2026 Black Friday offers and discounts are landing in your email inbox soon. Chances are you will find one or more offers that will draw your attention and encourage you to make a purchase.

Good news. Many of your subscribers feel the same way, especially for hotel stays. If you haven’t already begun drafting your own Black Friday email campaigns, we have three examples from real hoteliers to inspire you.

These samples will help you get your creative juices flowing, and aim for the results you’re looking for. Take a look at the examples below and get your pens ready!

Re-engage guests with this BFCM campaign from Benchmark Hotels & Resorts

Subject line: Black Friday Savings Inside – Save up to 50%!

Benchmark Resorts & Hotels took a targeted approach to Black Friday, focusing on past guests who had engaged with the initial email but hadn’t booked. The follow-up email featured eye-catching aerial shots of properties across the portfolio, a live countdown timer, and a clear CTA to encourage bookings. For guests who weren’t ready to book, a Mosaic Rewards sign-up offered another way to stay connected with the brand. The results spoke for themselves: $406,922 in room revenue and 1,198 room nights, showing how thoughtful segmentation and engaging email creative can turn follow-up campaigns into real revenue.

Segments:

• Only include recipients who opened initial BFCM email
• Stay date within the last three years
• No upcoming stay

Results:

• Open rate: 69.4%
• Click-through rate: 10.1%
• Reservations: 1198 room nights
• Room revenue: $406,922

Urgent Cyber Monday sale with French Quarter Inn

Subject line: 7 Days Only! Receive 25% OFF Your Charleston Getaway!

French Quarter Inn made the most of Cyber Monday with a limited-time offer of 25% off stays, giving guests a compelling reason to book direct. The email combined eye-catching visuals, including an animated courtyard fountain, with the hotel’s #1 ranking in the U.S. to highlight its upscale experience. Clear booking deadlines and a prominent “Book Now” button created urgency, while images of elegant rooms and thoughtful amenities reminded guests what makes the property special. It’s a great example of how a well-timed email campaign can balance a strong offer with beautiful storytelling to drive direct bookings.

Segments:

• No upcoming stay

Results:

• Open rate: 48.2%
• Click-through rate: 2.2%
• Reservations: 197 room nights
• Room revenue: $82,284

Use this BFCM flash sale offer with Hammock Beach Resort

Subject line: LAST CHANCE: Cyber Sale Ends Soon

A little urgency goes a long way! Hammock Beach Golf Resort & Spa gave past guests a tempting reason to book with up to 40% off + a $200 food and beverage credit. A live countdown timer, bold CTA, and enticing dining and golf cross-sells helped turn a limited-time offer into a booking opportunity. The email targeted engaged past guests with no upcoming stays, and the results speak for themselves: 232 room nights and $105,208 in room revenue.
Segments:

• Guests who have engaged within the last two years
• No upcoming stay

Results:

• Open rate: 34.6%
• Click-through rate: 1.4%
• Reservations: 232 room nights
• Room revenue: $105,208

Drive direct bookings with a limited-time offer from Habourview Inn

Subject line: 7 Days Only! 25% OFF – Black Friday Sale!

Black Friday inboxes get crowded, but HarbourView Inn kept things refreshingly simple: 25% off plus complimentary valet parking for guests dreaming of their next Charleston getaway. An eye-catching animated GIF, easy-to-spot booking deadlines, and a bold CTA made the offer a breeze to browse and book. Beautiful waterfront views and cozy, elevated interiors sealed the deal, reminding guests that a Charleston escape is always a good idea.

Segments:

• No upcoming stay 

Results:

• Open rate: 46.8%
• Click-through rate: 1.6% 
• Reservations: 358 room nights
• Room revenue: $126,642

Try out this Cyber Monday countdown timer from Saddlebrooke Resort

Subject line: The Black Friday Santiburi Exclusive is here!

When the Cyber Monday clock is ticking, every detail counts. Saddlebrook Resort paired a bold 35% off offer with a live countdown timer, while A/B testing helped the winning subject line score an impressive 58.1% open rate. Smart audience targeting and clean database practices kept the send focused on engaged past guests, while refreshed resort amenities gave them even more reasons to come back. The payoff? 263 room nights and $70,317 in room revenue, proving that a little testing and a well-timed offer can go a long way.

Segments:

• Guests who have engaged within the last two years
• Suppress OTA email addresses
• No upcoming stay

Results:

• Open rate: 58.1%
• Click-through rate: 5.5%
• Reservations: 263 room nights
• Room revenue: $70,317

Are you ready to deliver results with your own Black Friday hotel email campaign?

We hope these Black Friday campaign examples have sparked some ideas for your next BFCM campaign. Now it’s time to make them your own. Experiment with different offers, get creative with your audience segments, and find the right mix to drive more direct bookings for your property.

Looking for more inspiration? Watch our webinar, “Own BFCM: The ultimate holiday preparation guide,” for even more campaign examples, practical templates, and best practices to help you make the most of the holiday season. You can also explore our other creative holiday email campaigns for fresh ideas to add to your marketing playbook.

With the right strategy, Black Friday is more than a seasonal sales opportunity. It’s a chance to connect with your guests, inspire their next stay, and turn holiday excitement into more direct bookings.