Revinate, the premiere social media solution for the hospitality industry, today announced a major upgrade to its software platform, delivering customers a market-leading solution for in-depth guest sentiment analysis as well as comprehensive, international review site coverage. With this update, Revinate enhances its position as the market leader, accelerates its international expansion, and offers the most advanced, comprehensive set of reputation management functionality designed exclusively for hoteliers.
Revinate’s exclusive new sentiment analysis solution was developed in partnership with Lexalytics, the text analytics leader. Custom designed for the unique requirements of hoteliers, Revinate’s new capability allows hotels to measure guest sentiment of all key topics, with scores for each key category of operations, such as Rooms, Staff, Service, and even “Problems”. Users can also track the sentiment of custom topics and discover which topics are trending in importance, and portfolio managers are able to compare sentiment scores across entire groups of properties.
“We designed our solution to take advantage of the most powerful data mining and text analytics technology, and to present the analysis in an extremely intuitive manner that every hotelier will immediately understand,” explains Jay Ashton, co-founder and CEO. “Our platform does the hard work, making it easy for hoteliers to quickly attain unique, powerful insight aimed at increasing satisfaction, loyalty and sales.”
Destination Hotels & Resorts is a Revinate client that provided guidance into the development of Revinate’s sentiment analysis reporting. Isaac Gerstenzang, Assistant Vice President of Corporate E-Commerce, says, “We adopted Revinate because we are driven by customer feedback and we wanted a solution that would put order around unstructured review data. Now, with Sentiment Analysis, we can quickly see where we excel and also pinpoint any areas that need immediate attention so we can maintain our world-class reputation as leaders in customer service.”
Worldwide Review Coverage
While Revinate has always covered the leading review sites, with this upgrade it expands its coverage to include more than 50 review sites across the US, Europe and Asia Pacific. Cofounder and VP of Sales, Marc Heyneker explains, “Comprehensive online review coverage is critical for our global customers. With this upgrade our clients, regardless of where they are located or where their reviewers leave guest feedback, can stay on top of their online reputation.”
With eight hotels throughout Europe, Mint Hotels is a dynamic, innovative city center hotel brand that attracts clients from all over the world. Grant Campbell, Group Operations Manager, is pleased that Revinate will be increasing its review coverage to include more international sources. He says, “‘Revinate provides our company with accurate and valuable feedback from our guests in a consolidated format. It gives us the ability to react to feedback quicker and to interact with our guests from a broad spectrum of social media and review sites. Further, Revinate helps provide a ‘fair’ guest impression score, which is measurable within our business and against our competitors. Now, by providing insight and analysis from all guest reviews, not just mainstream sites, it becomes indispensible. Since we started using Revinate in September 2010, it has become a vital reporting tool used daily in our business,” Campbell adds.