Royal Garden Achieves 40% Repeat Booking Rate

HOTEL TYPE Independant
PRODUCTS USED Marketing
REGION UK

The Challenge Send targeted communications to different market segments
The Solution Easy access to past guest data to build 'Smart Segments' and send relevant campaigns
The Results 40% repeat booking rate
Mark Anderson Commercial Deputy General Manager

“Revinate has allowed us to easily target and nurture repeat, loyal guests with special messaging.”

Spending his youth summers working at a small hotel, Mark fell in love with hospitality at an early age. His hotel career brought him all over the world until he joined the Royal Garden Hotel in London where he now serves as Deputy General Manager.

Mark learned early on the consequences of relying on just one segment to fill rooms – lower guest engagement. In his role at the Royal Garden, he wanted to take a different approach. With a diverse range of guests, including families, corporate travelers, and international tourists, Mark had his work cut out to make each and every segment feel equally at home in his hotel.

By building segments within his database based on booking channel, rate code, and stay patterns, Mark and his team can always be confident they are sending the right message to the right audience in a way that feels timely and meaningful. Mark attributes his success in building Royal Garden’s diverse group of loyal guests to the personalized marketing he is able to execute with Revinate Marketing.

Powered by segmentation with Revinate, the Royal Garden Hotel now enjoys a repeat booking rate of 40% because they’ve been able to build long-lasting guest relationships with personalized messages and experiences.

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