How Beaumier unified guest experience across ten hotels
Consolidated three tools into one unified platform
Shifted from 10 property silos to one cohesive brand strategy
Launched spa and F&B promotions with integrated data
Revinate has helped us bring everything together. Our messaging is unified, our data is centralised, and we can scale more intelligently.
Anna Fedou
Head of Brand and Marketing, Beaumier
About Beaumier
Founded just five years ago, Beaumier is a growing collection of 10 boutique hotels across France, Switzerland, and Spain. Each property offers immersive experiences rooted in local culture and natural beauty — what the brand calls “soulful luxury.” Whether nestled in the Alps, perched along the Mediterranean, or hidden in the French countryside, Beaumier properties are designed to help guests fully connect with each destination’s unique character and energy.
Beaumier’s challenge
Before adopting Revinate, Beaumier relied on another email marketing provider, but the team quickly hit roadblocks that made scaling difficult. The absence of a European presence meant their former CRM partner could not provide responsive customer support and offered only limited functionality, hindering Beaumier’s growth ambitions. Recognising the need for a robust Customer Data Platform to support these ambitions and transform the guest experience, CRM and Customer Journey Manager Gabriel Martinez knew it was time to find a new partner.
Beyond exceptional customer support, Beaumier required a solution capable of powering its brand-first, 360° digital communication strategy. The team wanted to shift from property-level messaging to a system that would encourage cross-property stays and foster long-term guest engagement. “For the strategy to work, we need technology that supports cross-property promotion, deep segmentation, and strong visual control,” explains Head of Brand and Marketing, Anna Fedou.
How Revinate Marketing simplified platform management
Beaumier selected Revinate Marketing to replace its legacy email platform and immediately felt the difference. The intuitive interface meant the entire team could use it confidently, while consolidating three separate tools into one centralised system.
Key improvements included:
- User-friendly platform: “Revinate is incredibly intuitive,” says Gabriel. “I manage the platform day to day, but it’s simple and flexible enough that others could jump in easily if needed.”
- Centralised operations: Before Revinate, the team juggled multiple tools to accomplish what they now do with one. With unified messaging and centralised data, Beaumier can scale more intelligently across their portfolio.
- Clean, unified guest data: By resolving duplicates and merging fragmented records across the portfolio, Beaumier created a single, trustworthy Rich Guest Profile for every guest. This not only enabled sophisticated segmentation and cross-property promotions but also ensured centralised compliance with European data privacy standards.
How Revinate Marketing enabled brand-first guest communication
One of Beaumier’s biggest transformations has been moving from property-level to brand-level communications. Historically, each hotel handled its own messaging independently. In 2024, the brand made a strategic pivot to bring all communications under the Beaumier name.
The brand-centric approach delivers:
- Cross-property promotion: “We want our guests to know that if they loved one Beaumier hotel, they’ll love another,” says Anna. Email campaigns now tell the brand story and encourage guests to explore the full portfolio.
- Sophisticated segmentation: Beyond leisure guests, the team creates tailored content for B2B audiences like travel advisors and event planners. Using visually distinct formats and editorial styles to match each message’s tone, some emails are inspirational and blog-style, while others are clearly promotional.
- Integrated outlet data: With spa and restaurant data now flowing into the Revinate platform, Beaumier can deploy targeted F&B and spa campaigns that drive revenue beyond room bookings.
“We can speak differently to each segment—without losing consistency or visual identity,” Anna explains. “And that’s a big part of what makes our communications work.”
How Revinate provided partnership-level support
With Revinate, Beaumier found something that had been missing with their previous vendor: a true strategic partner invested in their success.
The support experience includes:
- Dedicated account management: “Having a dedicated account manager has been a game-changer,” Gabriel explains. “Our CSM helps us plan automations, share industry insights, and think proactively.”
- Responsive product feedback loop: Gabriel regularly shares suggestions for platform improvements and feels confident his feedback reaches the product team for consideration.
- 24/7 customer service: From late-night questions to global team support, Gabriel notes that Revinate’s round-the-clock assistance gives them peace of mind. “Whether it’s the US team or Europe, I always know someone will get back to me quickly.”
How Revinate helped Beaumier build the right digital ecosystem
Beaumier’s success with Revinate is part of a larger story — one of brand transformation, guest-centricity, and smart digital infrastructure.
Anna emphasises that success requires integration: “Revinate works best when it’s part of a bigger strategy. It’s not about sending emails and expecting magic. It’s about integrating your CRM into everything you do and building the right ecosystem around it.”
