The brand

With properties in Texas, California, Kentucky, and Mexico, Bunkhouse Hotels has a reputation for building memorable experiences that offer more than just a good night’s sleep and a great cup of coffee. Passion for design, tireless attention to detail, and a commitment to creating authentic culture have earned its properties a special place in the hearts and minds of those who visit.

The challenge

Bunkhouse Hotels, renowned for their unique blend of hospitality and style, faced a critical challenge in their marketing strategy: the struggle to effectively capture and leverage guest data. Despite their dedication to providing personalized experiences, their email marketing efforts fell short due to the inability to segment their audience effectively. This limitation hindered their ability to tailor messages to individual preferences and led to missed opportunities for targeted engagement. Recognizing the need for a solution that could empower them to harness the full potential of their guest data, Bunkhouse Hotels turned to Revinate Marketing for a transformative solution.

The solution

With Revinate Marketing, Bunkhouse Hotels has experienced remarkable gains in very competitive hotel markets, such as Austin and San Francisco. By leveraging the solutions segmentation capabilities, marketing managers at both the property and corporate levels now have the power to precisely target different audience segments, such as locals, groups, and business travelers, with tailored offers and communications.

For example, a “Tag Sale” email campaign (featured right) was targeted to Austin locals and promoted a pop-up sale in the property’s parking lot, featuring furniture, decor, and more. The campaign received a 55% open rate and drove more than 41 room nights ($11K). The brand also develops and sends monthly newsletters to its highly engaged database. The March newsletter received a 2% click-through rate and drove more than $225K (575 room nights).

In addition to one-time promotions, the marketing team leverages Revinate’s automation features to engage with guests at the right moment in the guest journey. For example, guests receive a pre-arrival email seven days before arrival with information about their stay that gets them started on the right foot. The pre-arrival email at Hotel Magdalena receives an 84% open rate and 15% click-through rate.

With the ability to target specific audiences, the brand can foster deeper connections with its diverse clientele. Moreover, the ease of customizing email templates within Revinate ensures each communication feels uniquely crafted while maintaining strict adherence to the Bunkhouse brand identity. This personalized touch sets them apart from competitors whose emails may appear generic or templated. As a result, Bunkhouse Hotels stands out in the market, delivering impactful campaigns that resonate with their audience and drive business success.

The results

Thanks to Revinate, Bunkhouse Hotels has achieved these results across the portfolio:

• Lifetime revenue: $6.1M
• Average room revenue: $30K per campaign
• Email health: 79%