What is the Direct Booking Mastery certification?
Learn how to implement the six strategies through practical guides, insightful conversations, and real-life examples of successes that hoteliers across the world are already seeing.
How it works
New strategies every month
July: Cart abandonment recovery
Turn lost bookings to recovered revenue
Every lost booking is a missed opportunity, but this program teaches you how to bring guests back with perfectly timed, multi-channel campaigns. Learn how to recover revenue — without reinventing your tech stack.
- Read the articles, listen to the webinars, and get inspired by successes other hoteliers are seeing.
- Register for updates, and we’ll let you know when the test is live. Remember, the test is based on the material provided here.
- Get a certificate when you take the test — and gain confidence to implement the strategy at your hotel.
Weekly content updates
Supplemental reading
August: Loyalty program optimization
Build the loyalty that drives direct bookings
Loyal guests are your most profitable guests, and this course teaches you exactly how to build loyalty programs that go beyond points. Discover how to create lasting guest relationships that lead to repeat direct bookings.
- Read the articles, listen to the webinars, and get inspired by successes other hoteliers are seeing.
- Register for updates, and we’ll let you know when the test is live. Remember, the test is based on the material provided here.
- Get a certificate when you take the test — and gain confidence to implement the strategy at your hotel.
Weekly content updates
Supplemental reading