Direct Booking Mastery Certification

Become a certified expert in driving direct bookings and turn strategy into revenue while positioning yourself as a leader

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What is the Direct Booking Mastery certification?

A six-part educational program that enables hoteliers like you to drive direct revenue

Learn how to implement the six strategies through practical guides, insightful conversations, and real-life examples of successes that hoteliers across the world are already seeing.

Cart abandonment recovery →

July: Win guests back with a defined campaign strategy.

Loyalty program optimization →

August: Keep your guests coming back for more.

Guest segmentation strategies →

September: Turn chaotic data to powerful insights.

Upsell, cross-sell optimization →

October: Unlock ancillary revenue with personalized offers.

Lead nurture campaigns →

November: Automation and human touch can nurture leads.

OTA winback strategies →

December: Convert OTA bookers into loyal, direct-booking guests.

How it works

New strategies every month

July: Cart abandonment recovery

Turn lost bookings to recovered revenue

Every lost booking is a missed opportunity, but this program teaches you how to bring guests back with perfectly timed, multi-channel campaigns. Learn how to recover revenue — without reinventing your tech stack.

  1. Read the articles, listen to the webinars, get inspired by successes other hoteliers are seeing
  2. Register for updates and we’ll let you know when the test is live. Remember the test is based on the material provided here
  3. Get a certificate when you take the test – and gain confidence to implement the strategy at your hotel

Weekly content updates

*Live* Guide →

Hotel cart abandonment recovery: The multi-channel playbook

*Live* Customer story →

Discover how hoteliers deployed effective strategies to see results

*Live* Article →

OTAs aren’t stealing your guests. You’re giving them away.

*Coming soon* Webinar →

Build your abandonment recovery A-Team

*Coming soon* Article →

Do’s and don’ts of converting travel browsers into bookers

Register for updates

Sign up for The Direct Booking Mastery Certification and get updates as the content and tests go live