Campaigns / Featured
137 Pillars Q2 2022 Happenings
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137 Pillars Q2 2022 Happenings
Subject Line

Sent: May 2022
Brand: 137 Pillars Hotels & Resorts
Category: Featured, Newsletter
Hotel location: Thailand
Our thoughts:
137 Pillars does and exceptional job at cross selling their properties in this newsletter. This newsletter offers a more personal touch to a usually price driven campaign approach which proved successful. Segmented by international and domestic guests, the hotel generated 23 room nights within days of sending and drove brand awareness, with more than a 30% open rate. A great example of a successful newsletter!