Basic CRM vs. hospitality CDP
What you get from this guide
- The difference between a CRM and a CDP
- How CDPs outperform CRMs at each stage of the guest journey, including: Inspiration and research, pre-arrival, on-site, and post-stay
28% increase in guest records for hoteliers in 2023 indicates a shift toward a more data-centric approach in the industry. Are you making the shift, too?
“Ivy will give our guests a point of contact at any point during their stay, no matter the hour or location [. . .] freeing up our staff to create more meaningful guest experiences.”
– Bob Jackson, CEO, Vintage Hotel Group
“Relying on a basic CRM just isn’t enough for hoteliers anymore. Investing in the right CDP is a strategic decision that can make all the difference. A CDP that is designed for hospitality is critical to ensure you have both the right data integrations and the ability to activate that data across the guest journey. Activation channels (including voice, email, and messaging) natively integrated into the CDP will give your portfolio a solid foundation for long-term success.”
Karen Stephens
CMO
More than 12,000 hotels globally rely on our guest communication hotel software. See a live demo of Revinate products and get pricing for your hotel.
More than 12,000 hotels globally rely on our guest communication hotel software. See a live demo of Revinate products and get pricing for your hotel.