Sent: May 2022

Brand: 137 Pillars Hotels & Resorts

Category: Featured, Newsletter

Hotel location: Thailand (APAC)

Our thoughts:

137 Pillars does and exceptional job at cross-selling their properties in this newsletter. This newsletter offers a more personal touch to a usually price-driven campaign approach which proved successful. Segmented by international and domestic guests, the hotel generated 23 room nights within days of sending and drove brand awareness, with an open rate of more than 30%. A great example of a successful newsletter!