Alta Peruvian Lodge’s 75th Anniversary: A celebration that drove direct revenue and 143 rooms nights

Subject line: 75 Years of Peruvian Magic

Sent: November 2023

Brand: Alta Peruvian Lodge

Category: Inspiration

Hotel location: Alta, Utah (NAM)

Our thoughts:
In honor of its 75th anniversary, Alta Peruvian Lodge embarked on a journey to not only commemorate the occasion but also engage with its cherished guests. Leveraging the power of segmentation, the hotel crafted a compelling one-time campaign directed at past guests, unveiling the exciting news and encouraging them to contribute their stories for an exclusive commemorative book. The initial email surpassed expectations, boasting an impressive open rate of nearly 60% and a remarkable click-through rate of almost 6%. The response was overwhelming, with over 35 submissions of heartfelt guest stories. Clearly, the campaign not only captured attention but also translated into robust revenue for Alta Peruvian Lodge, marking this milestone with resounding success.

Open rate: 59%
Click-through rate: 5.6%
Room nights booked: 143
Revenue generated: $70K