Inspiration

An exclusive resort leverages their newsletter to drive bookings

Subject line: Beautiful Stories Unfold | January 2023

Sent: January 2023

Brand: InterContinental Maldives Maamunagau Resort, an IHG Hotel

Category: Inspiration, Newsletter

Hotel location: Raa Atoll, Maldives (APAC)

Our thoughts:
InterContinental Maldives Maamunagau Resort sent out their monthly newsletter to all reachable guests — and had a 44% open rate! The one-time campaign highlighted resort features, including a resort video, the next Manta Retreat, Valentine’s Day experiences, and their on-property Wellness Journeys. This newsletter captured their audience’s attention and led to 139 room nights booked.

Open rate: 44%
Click-through rate: 7.2%
Room nights booked: 139

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Inspiration

An exclusive resort leverages their newsletter to drive bookings

More inspiration

InterContinental London Park Lane showcases award-winning dining and drives ancillary revenue

The Ranch at Laguna Beach drives direct revenue with this cart abandonment drip series

Memmo Hotels drive room nights with this experiential package

InterContinental London Park Lane showcases award-winning dining and drives ancillary revenue

The Ranch at Laguna Beach drives direct revenue with this cart abandonment drip series

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