Inspiration

An exclusive resort leverages their newsletter to drive bookings

Subject line: Beautiful Stories Unfold | January 2023

Sent: January 2023

Brand: InterContinental Maldives Maamunagau Resort, an IHG Hotel

Category: Inspiration, Newsletter

Hotel location: Raa Atoll, Maldives (APAC)

Our thoughts:
InterContinental Maldives Maamunagau Resort sent out their monthly newsletter to all reachable guests — and had a 44% open rate! The one-time campaign highlighted resort features, including a resort video, the next Manta Retreat, Valentine’s Day experiences, and their on-property Wellness Journeys. This newsletter captured their audience’s attention and led to 139 room nights booked.

Open rate: 44%
Click-through rate: 7.2%
Room nights booked: 139

More inspiration

Targeting drive markets fuels $400K+ in direct bookings for Lake Powell Resort

Inspiration Targeting drive markets fuels $400K+ in direct bookings for Lake Powell Resort Subject line: Short [...]

Majestic Hotel & Spa Barcelona wins U.S. guests with this 4th of July campaign

Inspiration Majestic Hotel & Spa Barcelona wins US guests with this 4th of July campaign Subject [...]

InterContinental Phu Quoc Long Beach Resort elevates the guest experience with this on-property campaign

Inspiration InterContinental Phu Quoc Long Beach Resort elevates the guest experience with this on-property campaign Subject [...]

Targeting drive markets fuels $400K+ in direct bookings for Lake Powell Resort

Inspiration Targeting drive markets fuels $400K+ in direct bookings for Lake Powell Resort Subject line: Short [...]

Majestic Hotel & Spa Barcelona wins U.S. guests with this 4th of July campaign

Inspiration Majestic Hotel & Spa Barcelona wins US guests with this 4th of July campaign Subject [...]

Subscribe now to get all the latest insights that drive results

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. View our Terms & Conditions here. *Required fields.

Inspiration

An exclusive resort leverages their newsletter to drive bookings

More inspiration

Targeting drive markets fuels $400K+ in direct bookings for Lake Powell Resort

Majestic Hotel & Spa Barcelona wins U.S. guests with this 4th of July campaign

InterContinental Phu Quoc Long Beach Resort elevates the guest experience with this on-property campaign

Targeting drive markets fuels $400K+ in direct bookings for Lake Powell Resort

Majestic Hotel & Spa Barcelona wins U.S. guests with this 4th of July campaign

Become a certified Direct Booking Master