Inspiration
An Unforgettable Autumn
Sent: September, 2022
Brand: The Kingsley Hotel
Category: Holiday, Inspirational
Hotel location: Cork, Ireland (EMEA)
Our thoughts:
The Kingsley used segmentation wisely with this inspirational campaign — they targeted guests located in Ireland with no future stay, and they excluded specific rate codes. This led them to send their inspirational autumn campaign to a segment of about 11,000 guests. And this group loved it! The open rate was 29% and a click rate of 8.8%, well above the 2% industry average! The campaign generate 90 room nights for The Kingsley Hotel.
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