Inspiration
Armada Hotels’ qualification campaign drives direct revenue and strengthens their guest database
Subject line: Thank you for signing up.
Sent: Recurring
Brand: Armada Hotel
Category: Inspiration
Hotel location: Leagard South, Ireland (EMEA)
Our thoughts:
Armada Hotels’ new newsletter qualification campaign is seeing impressive results. As soon as a visitor signs up for their newsletter via the website, they automatically qualify for a specific segment that triggers an email campaign designed to drive both engagement and direct revenue. And it’s doing just that! Within just six weeks, the campaign generated substantial direct revenue and helped establish a more data-driven approach to email marketing. A key component? A single question in the guest preferences survey: “What type of offer would you like to receive from us?” This single question enables Armada Hotels to deliver more personalized and relevant communications to every visitor.
Open rate: 64%
Click-through rate: 15%
Room nights booked: 100+
More inspiration
Targeting drive markets fuels $400K+ in direct bookings for Lake Powell Resort
Inspiration Targeting drive markets fuels $400K+ in direct bookings for Lake Powell Resort Subject line: Short [...]
Majestic Hotel & Spa Barcelona wins U.S. guests with this 4th of July campaign
Inspiration Majestic Hotel & Spa Barcelona wins US guests with this 4th of July campaign Subject [...]
InterContinental Phu Quoc Long Beach Resort elevates the guest experience with this on-property campaign
Inspiration InterContinental Phu Quoc Long Beach Resort elevates the guest experience with this on-property campaign Subject [...]
Targeting drive markets fuels $400K+ in direct bookings for Lake Powell Resort
Inspiration Targeting drive markets fuels $400K+ in direct bookings for Lake Powell Resort Subject line: Short [...]
Majestic Hotel & Spa Barcelona wins U.S. guests with this 4th of July campaign
Inspiration Majestic Hotel & Spa Barcelona wins US guests with this 4th of July campaign Subject [...]
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. View our Terms & Conditions here. *Required fields.