Armada Hotels’ qualification campaign drives direct revenue and strengthens their guest database

Subject line: Thank you for signing up.

Sent: Recurring

Brand: Armada Hotel

Category: Inspiration

Hotel location: Leagard South, Ireland (EMEA)

Our thoughts:

Armada Hotels’ new newsletter qualification campaign is seeing impressive results. As soon as a visitor signs up for their newsletter via the website, they automatically qualify for a specific segment that triggers an email campaign designed to drive both engagement and direct revenue. And it’s doing just that! Within just six weeks, the campaign generated substantial direct revenue and helped establish a more data-driven approach to email marketing. A key component? A single question in the guest preferences survey: “What type of offer would you like to receive from us?” This single question enables Armada Hotels to deliver more personalized and relevant communications to every visitor.

Open rate: 64%
Click-through rate: 15%
Room nights booked: 100+