Subject line: A Special Offer to Experience a Rare Yosemite Wonder
Sent: January 2026
Brand: AutoCamp
Category: Inspiration
Hotel location: Yosemite, California (NAM)
Our thoughts:
This campaign is a masterclass in experience-led marketing, where AutoCamp sells a ‘bucket list’ moment, rather than just a room. By leading with a rare, time-sensitive event, they create an emotional connection that has been shown to drive higher brand loyalty and lifetime value. This campaign also reminds California locals that they can take advantage of the Residents Rate for 20% off, an added benefit for those within the drive market. Finally, by showcasing all their locations in the footer, they transform a one-time campaign into a brand discovery tool, making it easy for guests to plan their next adventure across the entire AutoCamp portfolio.
Open rate: 31%
Click-through rate: 1.4%
Room nights booked: 58 within the first 12 hours
