Inspiration
AutoCamp targets their drive market and generates 325 room nights
Subject line: Hit the Road with AutoCamp this Spring
Sent: March 2024
Brand: AutoCamp
Category: Inspiration
Hotel location: United States (3 locations in CA)
Our thoughts:
AutoCamp segmented and targeted their local California drive market with this one-time email campaign. The campaign included a room offer for each of their 3 California properties with the goal of inspiring guests to visit this Spring. This "California Dreaming" campaign captured the attention of future guests in the area — with a 48% open rate. AutoCamp drove 325 room nights with this one-time campaign and generated direct booking revenue!
Open rate: 48%
Click-through rate: 2%
Room nights booked: 325
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