Inspiration

AutoCamp targets their drive market and generates 325 room nights

Subject line: Hit the Road with AutoCamp this Spring

Sent: March 2024

Brand: AutoCamp

Category: Inspiration

Hotel location: United States (3 locations in CA)

Our thoughts:
AutoCamp segmented and targeted their local California drive market with this one-time email campaign. The campaign included a room offer for each of their 3 California properties with the goal of inspiring guests to visit this Spring. This “California Dreaming” campaign captured the attention of future guests in the area — with a 48% open rate. AutoCamp drove 325 room nights with this one-time campaign and generated direct booking revenue!

Open rate: 48%
Click-through rate: 2%
Room nights booked: 325

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Inspiration

AutoCamp targets their drive market and generates 325 room nights

More inspiration

Memmo Hotels drive room nights with this experiential package

InterContinental Hayman Great Barrier Reef drives 220+ room nights with the right message to the right guest

Hotel Wailea’s BFCM early access sale rewards loyalty and drives repeat bookings

Memmo Hotels drive room nights with this experiential package

InterContinental Hayman Great Barrier Reef drives 220+ room nights with the right message to the right guest

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