Bayview Geographe Resort drove 525+ room nights with this always-on qualification campaign

Subject line: You have unlocked an extra 5% off

Sent: Ongoing for the past 12 months

Brand: Bayview International Hotels & Resorts

Hotel: Bayview Geographe Resort

Category: Inspiration

Hotel location: Busselton, Western Australia (APAC)

Our thoughts:
Bayview Geographe Resort is running a successful always-on automated qualification campaign! This campaign is sent to guests that subscribe (and double-opt in) to their contact list and excludes those guests with a future booking — a wonderful example of segmentation done right. Bayview Geographe Resort collects first-party data via an Email Capture Message on their website, asks the guest to confirm their subscription, then sends this email campaign offering 5% off their stay, early check-in, late checkout, and free use of their tennis equipment. This campaign has been running for just over a year, and the results are spectacular!

Open rate: 77%
Click-through rate: 33.5%
Room nights booked: 537 (after 1 year of setting up the campaign)