Inspiration
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Sent: June 2022
Brand: Kandima Maldives
Category: Featured, Cancellation Recovery
Hotel location: Dhaalu Atoll, Maldives (APAC)
Our thoughts:
This automated cancellation recovery drip campaign is a great way to get guests who have canceled a reservation to come back and rebook. Kandima sends email #1 of 2 emails 1 hour following a cancellation and again 5 days later if the initial email has not been clicked. They exclude any guest emails that have future stays at their hotel. This cancellation recovery drip campaign has been a huge success for the hotel, generating 118 room nights in the past 30 days. The campaign has a 48% open rate and 5% click-through rate. A huge success for Kandima!
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