How Bike & Boot Scarborough boosted engagement and refreshed its contact list with this campaign

Sent: August 2025

Brand: Bike & Boot

Category: Inspiration

Hotel location: Scarborough, England (EMEA)

Our thoughts:
Bike & Boot Scarborough executed a strategic guest re-engagement campaign targeting all past guests, positioning the exclusive “Boot Crew” as a refreshed loyalty community. The campaign’s primary objective was twofold: to encourage past guests to actively subscribe to the “Boot Crew” and to cleanse and update the hotel’s contact list to improve future email marketing performance.

Messaging emphasized member-only perks and insider benefits, while a prominent subscribe CTA enabled the hotel to filter for truly engaged contacts and streamline their database for GDPR compliance and more targeted outreach. This was the property’s first email campaign with Revinate Marketing and proved very successful, with nearly 600 contacts already opted in, and the outreach even prompted guests to make their next booking.

Open rate: 43%
Click-through rate: 8.8%
Room nights booked: 115